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Alz You Need provides personalized product recommendations to satisfy each family’s unique Alzheimer's and dementia caregiving needs. 

Why waste another second searching for the right product?

Our Story

Alz You Need was founded January 2016 after our founder's mother was diagnosed with early-onset Alzheimer’s disease. Leda had one goal: help her family. After searching far and wide for the best products and services, she realized that trying to find helpful products was yet another time-consuming task for the caregiver. It has become Leda’s personal mission to make it easy for her family and others to find their best possible match for technology solutions, without the hassle. 

 Our founder Leda and her mom the summer following her diagnosis, Summer 2015. 

Our founder Leda and her mom the summer following her diagnosis, Summer 2015. 

 Leda's mom Summer 2017. 

Leda's mom Summer 2017. 

Recommendations you can trust

  • Relationships with three major Alzheimer’s organizations.

  • Founded by a caregiver who has both used and developed technology solutions.

  • We pinpoint each family’s unique needs and review each recommendation personally. 

  • Transparency on our decision making process and accessible customer service. 

  • Free for families. 

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Our Team


Leda Rosenthal | Founder & CEO 

Passionate about technology solutions for Alzheimer’s caregiving. Brought the first version of Alz You Need to market in under 7 months (6,300 downloads). Third year in Colgate University's Entrepreneurship Institute.


Hannah Buser | Head of Product

Experienced in health tech, having worked with a portfolio of 200+ digital health startups. Conducted genetic research on neurodegeneration at UTHSC. Background in Psychology and Computer Science.


Jenny Lundt | Outreach Coordinator

Advocacy and business development background. Featured in the Huffington Post, Buzzfeed, DailyMail and Teen Vogue. Passionate about making meaningful connections.

Board of Advisors


Sally Sachar

Leader in enterprise development, social impact, and entrepreneurship in the social sector. Former UsAgainstAlzheimer's Chief Operations and Program Officer.


Donna Marie Seyfried

Strategist and corporate development consultant bridging the gap between health systems and resource providers, such as the Alzheimer’s Association.

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Lee Woodruff

Three-time New York Times Bestselling author, keynote speaker, broadcast journalist, and advocate in the field of Alzheimer’s caregiving.