Our Story

Alz You Need was founded January 2016 after my mom was diagnosed with early-onset Alzheimer’s disease at the age 57. Alz You Need was built to transform the experience of caregiving both for myself and for others in this challenging position.  


Leda Rosenthal Founder

Leda Rosenthal


Hannah Buser Head of Product

Hannah Buser

Head of Product

Jenny Lundt Outreach Coordinator

Jenny Lundt

Outreach Coordinator

Industry Support 

  • Endorsement from UsAgainstAlzheimer’s COO, Sally Sachar

  • Recommended by NYT Bestselling Author and Alzheimer’s advocate Lee Woodruff

  • Participated in CaringKind’s technology fair in NYC, April 2017

  • Upcoming sponsorship and participation at CaringKind’s first ever Technology Walk, October 2017